Meet Claudio Piñón, Founder of Borravino
Born in Mendoza, WSET Level 2 certified, and building wine journeys across South America and Spain since 2013.
Born in Mendoza, Shaped by Wine
I was born and raised in Mendoza, the capital of Malbec, surrounded by vineyards, family asados and long Sunday lunches. Here, wine was never a hobby; it was part of everyday life.
I studied Business Administration at the Universidad del Aconcagua in Mendoza and later trained in wine with the WSET (Wine & Spirit Education Trust), earning my Level 2 certification. I also made wine in my own garage three years in a row, learning from a friend who owns a winery in Uruguay. Those worlds came together in 2013, when I founded Borravino to show travelers the wine country I grew up in, the way locals experience it.
I spent thirteen years living in Uruguay, where I got to know Colonia, Carmelo and Montevideo from the inside: the family wineries, the Tannat and the people behind them. That is where our Uruguay tours were born.
Today I split my time between Spain and Mendoza. In Spain, my partner and I personally guide our small-group departures through Rioja, Ribera del Duero and other classic regions, while in Mendoza our local team runs tours every day. I’m now expanding Borravino to new destinations, with Portugal, Italy and France coming next.
“Borravino” is the Argentine name for the deep color of red wine. Since 2013 it has grown from Mendoza to Uruguay, Chile and Spain, always with the same idea: small, personal trips with people who know each winery firsthand.
Our Team in South America
In Argentina, Chile and Uruguay our local team runs tours every day: drivers, guides and hosts who know each winery personally. In Spain, my partner and I guide our small-group departures ourselves.
Our Approach to Wine Travel
We work mostly with family-run wineries and small producers, alongside a handful of established estates that meet our standards for wine, setting and hospitality. It makes for more personal visits, and it keeps tourism money in the communities that make the wine.
Beyond the tastings, we care about the table: local markets, asados, long lunches in the vineyards and the restaurants that define each region. Every itinerary is tailored to the people traveling, whether it’s your first wine trip or your twentieth.
Read more: Sustainable wine tourism and how we craft a tailored trip.
How We Travel
Small Groups of 12 to 18 Guests
Intimate enough for real conversations with winemakers.
Personally Guided Departures
My partner or I lead every small-group journey.
Concierge Service from Arrival to Departure
Airport pickups, hotels, restaurants and the details in between.
What Our Guests Say
More than 280 travelers have reviewed us on Tripadvisor: Mendoza, Colonia and Montevideo.
Where We Travel
Argentina
Mendoza, Salta & Cafayate, Patagonia, Buenos Aires
Chile
Maipo, Casablanca, Colchagua, Aconcagua
Uruguay
Colonia & Carmelo, Canelones, Maldonado
Spain
Rioja, Ribera del Duero, Rueda, Toro, Cigales
Coming soon: Portugal, Italy and France.
Let’s Plan Your Wine Journey
Write to me directly and I’ll reply personally.